关于我们

Guangdong Yiku Culture Development Co., Ltd. (Stock Code: 837031), founded in November 2007, is headquartered at Building 4, No. 24 Xinyi Road, Liwan District, Guangzhou, Guangdong Province. It is the first infant and children's apparel company listed on the New Third Board, known as "the first infant clothing stock." Since its inception, the company has remained focused on the R&D, design, and sales of infant and children's clothing. After more than ten years of steady growth, it has evolved into a modern infant and children's apparel enterprise integrating brand operation, supply chain integration, and channel expansion.
In 2009, the company launched its second proprietary brand, "Pi Nuo Qiao" (PNQ), further enriching its product portfolio. In March 2011, Alpha Group ( Listed on the main board, stock code: 002292 ) made a strategic investment in Yiku Culture, bringing animation IP and industrial resource synergy. On April 25, 2016, the company successfully listed on the New Third Board (Stock Code: 837031), becoming the first infant clothing stock on that market. In March 2017, the company was recognized as a High-Tech Enterprise, marking official recognition of its R&D and innovation capabilities.
Currently, Yiku Culture operates more than 80 department store counters and over 3,600 distributor stores, with a sales network covering the entire country. The company is committed to providing safe, healthy, and eco-friendly skin-friendly cotton products for children aged 0-14. Guided by the belief that "within small deeds lies the power to change the world," it continues to drive quality improvement in China's infant and children's apparel industry.

Guided by the corporate belief that "within small deeds lies the power to change the world," Yiku Culture has built a positive internal ecosystem that emphasizes employee growth and team cohesion.
Colorful Team Activities
Actively participating in various activities organized by the group to strengthen the sense of corporate belonging; regularly organizing internal team-building activities to enhance teamwork; consistently holding monthly team events to enrich employees' spare-time life; hosting external corporate networking events to expand employees' social circles and stimulate organizational vitality.
A Positive Learning Atmosphere
Carrying out corporate culture construction point systems to integrate cultural concepts into daily behavior; implementing daily morning meetings within departments to share goals and insights; organizing internal and external training activities to continuously improve professional skills; launching in-house book-sharing activities to foster a reading culture and establishing the "Zhikoo Learning Studio" training room.
Through shareholding system reform, the company has achieved core-member shareholding, ensuring team stability. It operates under standardized listed-company mechanisms, remaining lawful and compliant. This dual-driven approach of culture and mechanism has laid a solid foundation for the company's long-term development.

Yiku Culture is deeply integrated into local economic development, having established close cooperative relations with governments at all levels and industry associations, earning high recognition and policy support.
Yuanjiang, Hunan Cooperation: Building an Agile Supply Chain
Starting in 2015, the Yuanjiang Municipal Government invested in the construction of a children's clothing industrial park. To fully leverage local supplier resources and improve the supply chain system, Yiku Culture established a wholly-owned subsidiary in Yuanjiang, receiving recognition and support from the municipal party committee and government, and carried out a series of business inspections and collaborative activities. On January 26, 2016, Li Shiqiu, Deputy Secretary of the Yiyang Municipal Party Committee in Hunan Province, led leaders from Yiyang and Yuanjiang to visit our company for a tour and guidance, giving high praise. The two parties joined hands to build an agile supply chain system for the children's clothing industrial park, integrating sales and production.
Guangzhou Government Support: Multi-dimensional Guidance and Project Inspections
Yiku Culture has received strong support from the Guangzhou Municipal Commission of Industry and Information Technology, the Liwan District Bureau of Science, Industry, Commerce and Information Technology, the Hi-Tech Project Inspection Team of the Liwan District Science Bureau, the Guangdong Enterprise Competitiveness Promotion Association, the Guangdong Modern Service Industry Federation, and the Guangzhou Integrity Construction Promotion Association, among others. Relevant leaders have visited the company multiple times for guidance: leaders from the Guangzhou Municipal Commission of Industry and Information Technology and the Liwan District Bureau visited for research; the Hi-Tech Project Inspection Team of the Liwan District Science Bureau conducted on-site inspections of the company's high-tech enterprise cultivation and certification projects; Mr. Zhang Yuhong, Secretary-General of the Guangdong Enterprise Competitiveness Promotion Association, led a delegation to inspect the company's operations and brand management, giving high praise to the company's rapid development and learning atmosphere.
Capital and Industry Synergy
As a strategic investment of Alpha Group, Yiku Culture carries out all-round industrial cooperation with it, receiving empowerment from its core shareholder in areas such as animation IP and distribution channels. At the same time, the company actively participates in industry exhibitions and association events to continuously enhance its brand influence.

Yiku Culture's core competitiveness is reflected in four dimensions, providing solid assurance to B2B partners and end consumers:
Listed Company Endorsement
The company successfully listed on the New Third Board in 2016 (Stock Code: 837031), becoming the first infant clothing stock. As a public company, its governance is standardized and transparent. It has also received strategic investment from Alpha Group, with core shareholder resources working in synergy to inject strong momentum into brand development.
Production Base Assurance
Jointly established with the Yuanjiang Municipal Party Committee and Government, the production and logistics base fully leverages local supplier resources to build an agile supply chain system. The integration of sales and production ensures order response speed and delivery quality, meeting the needs of bulk procurement.
Fabric Quality Leadership
The strategic partner fabric suppliers are industry standard setters, establishing the company's position as an industry leader. From cotton to fabric, adhering to more eco-friendly and safer principles, the company uses premium raw materials and processes such as combed long-staple cotton and compact sirospun technology to ensure fabrics are safe, comfortable, and highly functional.
Team and Mechanism Advantages
The company has completed its shareholding system reform, achieved core-member shareholding, and maintains a stable team. It is managed strictly according to listed-company standards, remaining lawful and compliant, with standardized processes established across all stages from R&D, production to sales, providing reliable assurance for long-term cooperation.

Since its establishment, Guangdong Yiku Culture Development Co., Ltd. has always placed product quality and corporate integrity first. Relying on its strong comprehensive strength and standardized management, it has successively won multiple national and industry authoritative certifications, laying a solid foundation for the company's long-term development and brand credibility in the market.
Core Qualifications and Honors:
National Product Quality Integrity Unit: Awarded by a national authoritative quality inspection agency, recognizing the company's long-standing commitment to high-standard quality control and integrity in business operations in the infant and children's apparel field.
High-Tech Enterprise (accredited in 2017): Signifies that Yiku Culture possesses industry-leading independent innovation capabilities in fabric R&D, functional textile technology application, and production process innovation, with its R&D system recognized by the Ministry of Science and Technology.
New Third Board Listed Enterprise (Stock Code: 837031): Successfully listed in April 2016, becoming the first infant clothing stock on the New Third Board. The company's governance structure, financial transparency, and standardized operations all meet listed-company standards.
Industry Association Recognition: Successively joined authoritative organizations such as the Guangdong Enterprise Competitiveness Promotion Association, the Guangdong Modern Service Industry Federation, and the Guangzhou Integrity Construction Promotion Association, and has received industry awards multiple times at the Guangdong Fashion Week Awards Gala.
Quality Inspection System:
All fabrics and finished products must pass inspection by third-party professional institutions (such as GTT Tianfangbiao) before production and warehousing. Building on national standards, the company has established stricter internal control standards, with key indicators such as color fastness, pilling rate, formaldehyde content, warp and weft skew, and post-wash distortion all exceeding national requirements, ensuring no fluorescent agents and providing all-around care for babies' delicate skin.

While pursuing commercial success, Yiku Culture has always integrated corporate social responsibility into its development strategy, comprehensively practicing the concept of sustainable development from eco-friendly fabric selection and green production to participation in public welfare undertakings.
Eco-Friendly Fabric Commitment
The company adheres to the full-chain environmental protection philosophy of "from cotton to garment." On the raw material side, it gives priority to natural plant fibers (such as Tianzhu fiber, Modal, and aloe fiber), which are derived from renewable resources, naturally degradable, and harmless to the environment. On the production process side, it abandons the use of traditional chemical softeners and fluorescent whitening agents, instead using physical brushing processes and natural plant extracts to achieve fabric functionality and comfort, minimizing harmful emissions during the production process.
Green Production Practices
The Yuanjiang production base in Hunan incorporated energy conservation and emission reduction concepts from the design stage. Through measures such as optimizing cutting layouts to reduce fabric waste, introducing solar-assisted heating systems, and building wastewater recycling facilities, the base continuously reduces energy consumption and environmental impact per unit of output. The company regularly undergoes third-party environmental audits to ensure that all emission indicators meet national and local standards.
Industry Integrity Building
As a member unit of the Guangzhou Integrity Construction Promotion Association, Yiku Culture regards integrity in operations as the foundation of the enterprise. From accurately labeling ingredient content on product tags to standardizing the after-sales service system, the company has established an integrity management mechanism covering the entire business chain. At the same time, it actively participates in quality standard-setting work organized by industry associations, promoting the overall standardization level of the infant and children's apparel industry.
Charity Care
Through platforms such as the Guangdong Enterprise Competitiveness Promotion Association, the company participates in public welfare activities such as caring for left-behind children and donating clothing to children in impoverished areas, delivering high-quality infant and children's apparel to children in need. Internally, through the "Zhikoo Learning Studio" training system, it provides continuous education in professional skills and comprehensive qualities for employees, practicing the responsibility commitment of "employees and the enterprise growing together."