渠道网络

After 20 years of deep cultivation in the market, Yiku Culture has established a multi-tiered offline retail network covering the entire country, forming an omni-scenario channel layout of "department store counters + community specialty stores + street shops + distributor system," enabling consumers to experience the high-quality products of the Fujimoku and Pi Nuo Qiao brands anytime, anywhere.
Channel Scale and Structure:
Over 80 department store counters: Located in mid-to-high-end shopping centers and department stores in core business districts of major cities nationwide, providing consumers with an immersive brand shopping experience through unified SI (Store Identity) imagery and professional display standards.
Over 3,600 distributor stores: By establishing long-term, stable cooperative relationships with quality distributors across regions, the company extends its sales terminals to second- and third-tier cities and county-level markets, achieving broad brand coverage.
SHOPMAIL specialty stores and community specialty stores: Brand specialty stores are opened in mature communities and commercial districts, staying close to the living circles of target customers and providing convenient shopping environments and member-exclusive services.
Street shop system: Street-side shops are set up in high-footfall commercial districts to strengthen brand awareness through high-frequency exposure while capturing daily customer traffic conversion.
Channel Management Features:
The company implements unified image management, merchandise allocation, and personnel training systems for offline stores, ensuring that every terminal conveys consistent brand value and service standards. At the same time, digital systems enable real-time inventory synchronization and sales data analysis, improving channel operation efficiency.